Greg Stielstra, MSc

Senior Director, Behavioral Science

Greg has authored two published marketing books and taught Principles of Marketing at Vanderbilt University.

A lifelong Green Bay Packers fan, Greg helps lead the Nashville Packer Backers Club!

As Senior Director of Behavioral Science at Lirio, Greg applies insights from behavioral science to improve the effectiveness of the work we do for our clients. Greg has over 25 years of experience in marketing and engagement for healthcare, agencies, and book publishing. He’s authored two marketing books, PyroMarketing (HarperCollins, 2005) and Faith-Based Marketing (Wiley & Sons, 2009), and taught Principles of Marketing at Vanderbilt University. Greg speaks on the intersection of marketing and behavioral science at events like TEDx, SXSW, Forbes CMO Summit, and more.



Fun Facts

Mac or PC: “Both, of course. I’m a pragmatist and favor the best tool for the job.”

Favorite artist: “Amy Stielstra. My wife is a talented visual artist whose work enlivens our home. Vincent VanGogh. He’s Dutch too.”

Favorite thing as a child: “I grew up on a lake and loved water skiing. My sister and I would get up early and ski before catching the bus for school.”

Special Hobbies/Interests: “I’m a lifelong Green Bay Packers fan and help lead the Nashville Packer Backers Club. I’m also a songwriter. I enjoy weight lifting, kayaking, and hiking too.”

Location: “I’ve spent my life in West Michigan, Minnesota, and Tennessee.”

Quote: “Where do people find the courage to live divided no more when they know they will be punished for it? The answer I have seen in the lives of people like Rosa Parks is simple: these people have transformed the notion of punishment itself. They have come to understand that no punishment anyone might inflict on them could possibly be worse than the punishment they inflict on themselves by conspiring in their own diminishment.” – Parker Palmer, Let Your Life Speak

Other: “I’ve had a beer with Dan Quayle, driven Rosa Parks across Nashville in a Lincoln at 90 mph, and been a passenger on a train that derailed and fell onto its side. But the real excitement has been sharing life with my wife, three kids, and Labrador retriever.”

Extra Credit

  • Master of Business Management and Marketing 
  • Dr. Robert Cialdini’s (Arizona State) Principles Persuasion Workshop 
  • A beginner’s Guide to Irrational Behavior With Dan Ariely of Duke University 
  • Behavioral Economics When Psychology and Economics Collide with Scott Huettel also of Duke University 
  • 2 Books: PyroMarketing, HarperCollinsPublishers & Faith-Based Marketing, Wiley & Sons