Our Motto: Do Better

Better engagement. Better behavior. Better outcomes.

It’s all about connections.

At Lirio, we believe better living is built through better connections. Whether it’s helping a person form deeper emotional and cognitive connections with positive behavior, smoothing the transition from one-off actions to sustainable habits, or strengthening the relationship between organizations and the individuals they serve, we help build and maintain connections through purposeful, relevant communication.

We believe the right message to the right person at the right time can change the world.

Finding The Best Next Action

Lirio applies the psychology of human behavior, the power of big data, and the efficiency of machine learning to help our clients improve outcomes for the individuals they serve, which in turn improves outcomes for their business.

What’s in a name?

The name Lirio comes from “liriodendron tulipifera,” which is also known as the tulip tree. Here are some fun facts about the liriodendron tulipifera that reveal why our name is so fitting.

State Tree of Tennessee, Home of Lirio

Lirio is based in Knoxville, Tennessee, a beautiful city on the Tennessee River. Knoxville is known for the Sunsphere, the University of Tennessee, Neyland Stadium, and Lirio’s good friend, Coach Phillip Fulmer.

Deep, Widespread Roots That Prefer Rich Soil

Our organization has deep roots in behavioral science and is founded on a solid, widespread ambition to do better. Lirio thrives on our team’s deep understanding of technology, communication, and the specialized industries we serve. Our solutions are well-grounded, and our core values are strongly ingrained.


Our cloud-based core technology, internal processes, and external engagement are all driven by our IDEAL Engagement Framework™, optimizing each element of our business for growth, scalability, quality, and effectiveness.

Deciduous: Adapting With the Seasons

Lirio approaches each new season as an opportunity for growth and improvement—reevaluating our efficiency, pruning inessentials, learning from experiences, and moving forward with a fresh perspective. We are always eager to learn, unafraid to adapt, and determined to do better.

Hybridizes Easily, Integrating Smoothly With Others

Our software is agile and ideal for integration with other technologies, our team plays well with others and appreciates opportunities to collaborate with partners and clients, and our approach blends well with the objectives of specialized industries and the organizations we serve .

Used to Improve Growth, Yields, Quality, & More

Lirio spreads beneficial behavior and healthy habits by improving the actions of individuals at a mass scale. We strive to improve outcomes in growth, yields, quality, nutrition, and build resistance to diseases and environmental stresses, all to make life better for people and organizations.

Grows to Great Size, Rising Above the Canopy With Lustrous Branchlets

The passion, dedication, and efficiency of our team, the scalable, cloud-based structure of our technology, the scientific underpinnings of our behavioral approach, and the market need and demand for our solution all prime Lirio for greatness. We extend that greatness through each of our industry solutions and client initiatives.

We’ve got your back.

Technology isn’t useful unless you know how to make the most of it. That’s why our Support Team does it for you.

Want to join an amazing team?

We’re always on the lookout for talented individuals with great attitudes and a knack for thinking outside the box. Check out our open positions to see if we would be a good fit.

Core Values

Lirio starts with a belief that when great people set out to do great work, the opportunities are endless. The following core values are in practice every day throughout the organization:

Wrestle the bear to the ground.

We deliver excellence by never stopping short, always actively responding to our clients’ needs, and never letting up until the job is done.

Do the right thing.

Cutting through the noise and mediocrity of the world, we hold ourselves accountable to always do the right thing.

We get there together.

Our success depends on the teamwork of our employees. Despite ups and downs, we win together.

Bend, don’t break.

We are young, hungry, and agile. As change happens, we adapt without lamenting “what ifs” and bygones. Creative, out-of-the-box thinking is encouraged and rewarded.

Ask why.

We don’t settle for the status quo. We approach things differently and ask questions that lead to innovation and improvement.

Fun, no games.

Play is an important part of our culture, but political games, entitlement, and division of the team are just not us. We respect diversity in thought, debate, and dialogue.

Any questions?

Let’s chat about changing the world.

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