Victor Gaxiola

Vice President of Sales & Marketing

On a constant search to find the perfect burger, so recommendations are always welcome.

Victor is learning that the Great Smoky Mountains, SEC Football, and our UT Vols really are the best!

As Vice President of Sales & Marketing at Lirio, Victor Gaxiola and his team evangelize the innovation and adoption of behavioral economics to improve customer messaging and outcomes, and drive the Best Next Action. As a former financial advisor, social media consultant, and technology advocate, Victor was at the genesis of, and has driven the evolving adoption of, social/digital technology in regulated industries. Motivated to challenge the status quo, he is active in industry events and frequently contributes to conversations in digital engagement, innovation, and communication in the financial services and utilities space, providing content and thought leadership on behalf of Lirio.

Work & Education:

Vice President of Sales & Marketing, Lirio, 2017–Present

Head of Customer Advocacy, Hearsay Systems, 2014–2017

Subject Matter Expert: Social Media, Actiance, 2012–2014

Founder/Owner, Red 7 Marketing, 2010–2012

Financial Advisor, Wells Fargo Advisors, 2004–2010

Strategic Alliances Project Manager, United Airlines, 2003–2004

Operations/Sales Account Executive, United Airlines, 1994–2003

Front Desk Management, Westin Hotels, 1991–1994

Bachelor of Arts, Interpersonal Communication Studies, University of California, Los Angeles, 1993

Personal Bio:

Victor is a native Californian who has been fortunate to move and travel across the country and the world while growing up. The experience provided him with countless opportunities to connect with people and expand his horizons. Victor is a big fan of his alma mater, University of California in Los Angeles (UCLA), and is an avid follower of the UCLA Bruins. Outside of work, Victor enjoys traveling, music, film, and entertaining friends with his wife, Kim, and kids, Mika and Noah. He is also on a constant search to find the perfect burger, so recommendations are always welcome.

Fun Facts:

Mac or PC:  “Born to PC, converted to Mac.”

Favorite artist(s): “Directors: Christopher Nolan, Wes Anderson; and U2.”

Favorite thing as a child: “Hot Wheels and Legos.”

“Tidbit. As my kids have grown older, I’ve enjoyed seeing them pursue their own passions. Mika loves music and Noah loves baseball. There is no greater experience for me than to watch them enjoy the process of discovery and learning that comes from both.”