Maggie Kornahrens

Director of Marketing

"I’m sm-eyes-ing... Sm-eyes-ing is smiling with your eyes.”


“#upwardalways is my personal motto.”

Maggie is the go-to girl for digital marketing and analytics and campaign/event logistics. A results-driven marketer with an expert-level understanding of quantitative analytics, interactive marketing, and strategic planning, Maggie uses her digital advertising and marketing strategy experience to further brand awareness, optimize web presence, and maximize marketing ROI for Lirio and its products.

Work & Education:

Director of Marketing, Lirio, June 2018 – Present

Marketing Manager, Lirio, January 2018–June 2018

Board Member, East Tennessee Community Design Center, 2018–Present

Marketing Committee Member, Visit Knoxville, 2017–Present

Director of Marketing, The Tennessean Hotel, 2016–2018

Director of Marketing, Costa d’Este Beach Resort & Spa, 2015–2016

Marketing Manager, Costa d’Este Beach Resort & Spa, 2015

Social Media Marketing Consultant, Independent Contractor, 2014–2015

Chief Creative Officer, MamaHive, 2013–2014

Content Editor, Internet Brands, 2011–2013

Freelance, Hilton Head Monthly, 2012

Florida State University, Bachelor of Arts, English Language and Literature/Letters, 2010

Personal Bio:

Maggie is southern raised and internationally educated. From South Carolina to Florida to North Carolina to Tennessee, she has lived and worked in various roles in the hospitality industry, which brought her and her two sons to Knoxville, the home of Lirio. Maggie is an advocate of organization who enjoys the art of meal prep and loves a good washi tape!

Fun Facts:

Mac or PC: “Yes. (I am ambi-tech-strous.)”

Favorite artist: “Rubens—a master of light and big booties.”

Favorite thing as a child: “I enjoyed going into the woods and finding little creeks that had been dammed up with leaves and sticks and rocks and releasing those dams. There was something very familiar about moving earth.”

Hobbies/interests: “I enjoy the art of meal prepping.”