Change can be difficult to accept, and even more difficult to choose over the familiar. In fact, some people forego beneficial change for the comfort of continuing what they know. Such behavior is caused by the status quo bias, which can have a significant influence...
When you think of setting a budget, do you imagine outlining different categories and assigning each one its own strict allowance? The mental accounting bias is to blame, which is not necessarily a bad thing.
Listen to CPO Patrick Hunt and Founder Jeremy Floyd discuss how today’s technology innovations—like advanced analytics made possible through the cloud and artificial intelligence—have the power to unlock customer insights like never before.
Chief Operations Officer Miranda Carr discusses how behavioral economics can impact financial analysis—even for industry experts. Listen for her take on how confirmation bias might play a role in outlook on the current Chinese economy.
Here, we hope to help financial advisors better understand behavioral finance, its applications for making good investment decisions, and its implications for better understanding and serving clients.