It’s July, and as America celebrates our nation’s independence, Lirio—the leading communication tech company in behavioral science—celebrates the official union of its industry-specialized solutions under the Lirio name.
Lirio has entered a strategic alliance with Rochester Regional Health to optimize communication between healthcare organizations and the patients they serve. Lirio’s AI-driven communication platform is designed to drive sustained behavior change and better health.
Each customer wants to be seen for the individual they are, which is much more than an account number. And who could blame them? So, how can your utility harness behavioral insights on customers to exceed their expectations at each interaction?
Be they customers, clients, or patients—What makes your audience tick? Fundamental factors, such as worldview thinking styles, deeper emotional drivers, and other psychographic characteristics, help determine how an individual perceives and reacts to every message they receive.
Swipe left. In a world where the gateway to romance is split-second judgment, first impressions are all that matter. Research shows the human attention span is up to three seconds shorter than that of a goldfish … Still with us?
Douglas D. Hawthorne of Texas Health Resources has officially joined Lirio’s Board of Directors. Mr. Hawthorne’s expertise will help further Lirio’s growing efforts in the healthcare sector, where Hawthorne has been recognized for his commitment to diversity, community service, and philanthropy.
Congratulations to Professor Richard H. Thaler for winning the 2017 Nobel Memorial Prize in Economic Science! The Nobel committee recognized Thaler’s theories of mental accounting, loss aversion, his planner-doer self-control model, and “nudging,” to name a few.
Does the fear of regret ever impact your decision making? Regret aversion is an emotional bias that causes people to make suboptimal choices or fail to act out of fear that they will make the wrong choice and regret it. Listen to Senior Analyst Toby Koerten as he...
Ever heard of the endowment effect? Endowment is an emotional bias causing humans to place higher value on assets we already own than we would if we did not yet possess those assets.
Vanguard and Spectrem Group surveyed 3,000 households to ask various questions about the residents’ relationship with their financial advisor. One question was: Which of the following would cause you to change financial advisors?