Lirio Blog

The Evolution of Lirio

Our name may be new, but Lirio has a history of applying behavioral archetypes (or personas) at scale to drive behavior change and improve outcomes. In fact, we have been working to perfect our behavioral segmentation and engagement solution for almost eight years! To really understand Lirio’s path to success, keep reading.

Moving Beyond Account Number

Each customer wants to be seen for the individual they are, which is much more than an account number. And who could blame them? So, how can your utility harness behavioral insights on customers to exceed their expectations at each interaction?