A better world.
Energy’s Barriers to “Better”
Despite an abundance of customer data, utilities often lack visibility into the behavioral biases, psychological barriers, and unique motivators that impact customers’ actions.
Without an individualized approach, outreach is written in one tone, from one perspective, and sent to large, diverse groups of people, leaving messages ignored.
Utilities need a way to deliver individualized mass communication that feels personal and motivates customers to follow their advice to live more energy efficient lifestyles.
Solution & Benefits From Lirio
Activate Your Data
Harness and activate disparate behavioral intelligence data to reach the objectives of you and your customers.
Drive Action & Behavior Change
Identify and apply behavioral engagement attributes of customers to drive actions at a mass scale.
Scale Meaningful Results
Achieve better results by increasing the number of customers taking the right actions at the right times.
Changing customer behavior unlocks tremendous economic value:
- Reducing costs required to serve your low-income customers.
- Engaging your customers at the nexus of health and energy (non-energy benefits).
- Building trust with your customers and increasing customer satisfaction ratings in J.D. Power, Net Promoter Scores, and other measures.
- Increasing customer purchases and engagement with other programs.
Your customers aren’t all the same. Your communication shouldn’t be either.
IDEAL Engagement Framework™