Excitement ensues as the Lirio family of brands—Fiveworx and Wellworx—strengthen their union under one powerful name. 2-minute read
KNOXVILLE, TN, July 11, 2018
It’s July, and as America celebrates our nation’s independence, Lirio—the leading communication tech company in behavioral science—celebrates the official union of its industry-specialized solutions under the Lirio name.
Fiveworx and Wellworx, now Lirio Energy and Lirio Health, respectively, previously operated as separate brands with Lirio as their parent company. The transition to one, ubiquitous brand has been deemed the best, most scalable next step for the growing company as its data-driven behavioral engagement solution continues to gain momentum.
“We recently began pitching our healthcare solution with a fantastic reception,” explains Lirio CEO Mike West. “With the success of our product in utilities and the rising recognition of behavioral science, the interest we’re seeing across the board tells us it’s time for Lirio to really brace for impact.“
Lirio uses cloud-based core technology, data-driven predictive modeling, concepts of behavioral science, and persona-based messaging to help organizations in highly specialized industries motivate positive behavior change in the individuals they serve. Lirio’s mass personalization is meticulously designed and continuously adapted to drive better outcomes, such as savings in natural resources and even lives.
Chief Product Officer Patrick Hunt offers his thoughts on the name change: “Our industry products use the same core technology and proprietary IDEAL Engagement Framework. They also share a persona-based approach and the dominant mission of doing better for individuals by engaging them in behavior change. We believe it makes perfect sense to solidify the connection between our solutions under one name.”
For more information about Lirio, or any of its industry solutions, visit Lirio.co.
Lirio is a communication technology company that uses behavioral science, personas, and machine learning to help organizations improve outcomes for individuals through mass personalization and highly relevant engagement. Using the proprietary IDEAL Engagement Framework™, Lirio leverages concepts of behavioral economics to segment and communicate with individuals on a highly personalized level. Lirio’s technology delivers the best next message to cut through the noise and bring results by using machine learning and persona-based messaging to optimize individualized communications at scale.