The Lirio name may be relatively new, but we have an interesting history of applying behavioral science at scale to drive behavior change and improve outcomes. In fact, we have been partnering with enterprise clients to solve their biggest pain points for years!
Want to know how Lirio became the incredible solution it is today?
Here’s the gist:
Before the name Lirio was a blip on anyone’s radar, a “do better” seed was planted in the form of an energy efficiency initiative called Do 5 Things. That seed grew into a company called Fiveworx and began to thrive, helping utilities engage customers in energy-efficient behavior. After proving its propensity to drive results, “do better” branched into a whole new industry, healthcare, in the hopes of helping humans live better, healthier lives. As “do better” continued to grow bigger and stronger, it adopted the name Lirio in its quest to reach profound heights in helping make the world a better place.
It’s a beautiful story…
But there’s more to it.
The problem with a great summary is, the more succinct the summary, the less room it has for vital characters and stages along the way. To really understand Lirio’s path to success, keep reading. We’ll introduce you to some of the great allies that have aided in our quest to do better.
Chapter 1: Finding the Seed
In 2010, Lirio’s Chief Strategy Officer Patrick Hunt worked with Shelton Group, the nation’s leading marketing communications agency exclusively focused in the energy and environment sectors. After fielding several years of national polling on American consumer attitudes, opinions, perceptions, and behaviors about utility companies, energy efficiency, and a host of related topics, they discovered two very interesting insights in the survey data:
- Four broad energy segments make up the American population, each with different emotional drivers for conserving energy, water, etc., distinct in terms of their psychographic characteristics, general attributes, media consumption, worldview thinking styles, and reasons for believing in energy efficiency.
- Across all segments, most people will do one thing or change one behavior to save energy (e.g. installing new lightbulbs or purchasing an energy-efficient appliance). But, getting a person to do five things makes all sorts of magic happen. (And by “magic,” we mean moving the needle on customer satisfaction, participation, price perception, and other key metrics).
Crazy, right? This raised a vital question:
“How can we motivate somebody to go from doing one thing to doing five things?”
Chapter 2: Planting the Seed
Patrick and Shelton Group developed a concept around answering that question, aptly named “Do 5 Things.” They created presentations, pitched utilities, attended conferences, etc. to talk about the research and their idea to leverage their findings on the four segments of the population to motivate people to do five things.
An investor-owned utility in Michigan adopted Do 5 Things in spring of 2013, signing a deal before the platform was even finished. The Do 5 Things software was launched in late October 2013.
Exciting things were happening! Our behavioral approach to customer engagement made perfect sense for driving participation and energy efficiency, so industry experts were buying in. And this was just the beginning.
Chapter 3: Growing the Roots
In January 2014, Fiveworx was launched—a new brand and separate entity from Shelton Group with the exclusive digital engagement license to the annually updated national polling research on energy efficiency (data we still leverage at Lirio for creating new content, software algorithms, and features). The Do 5 Things concept and services were transferred to Fiveworx to continue along the path to success.
In spring of 2014, Alliant Energy—a Midwest energy company that provides electric and natural gas services to customers and communities throughout Iowa and Wisconsin—selected Fiveworx to implement their Alliant Energy Advisor program. The program quickly expanded from a 3,000-customer proof-of-concept to a 15,000-customer pilot and scaled to reach 110,000 residential customers, outperforming industry benchmarks for engagement across the board! Alliant Energy Advisor has been so successful that next spring will mark our fifth year working with Alliant Energy.
Chapter 4: Branching & Blooming
In December of 2016, Lirio acquired Fiveworx and continued to successfully drive utility customers toward behavior change at scale. We proceeded to operate as Fiveworx, a product of Lirio, for almost two years while continuing to grow and improve our platform. It was during this phase that the IDEAL Engagement Framework™ emerged, a step-by-step outline of Lirio’s proprietary approach to personalized behavioral engagement.
In early 2018, Lirio began developing a similar solution to Fiveworx for the healthcare industry, with the goal of helping patients adopt and sustain healthier habits. July 2018, Fiveworx and the healthcare solution (which was briefly called “Wellworx”) were officially rebranded to Lirio to best align in their overarching goal to do better—for individuals, organizations, and the world.
“The learning we’ve done in energy creates a solid foundation for growth with our partners and our healthcare solution. Our deep roots in utilities and behavioral science have equipped us to truly improve outcomes for others and make lives better.” – Mike West, Lirio Chairman & CEO
Other readers viewed: