Lirio Sr. Director of Behavioral Science Greg Stielstra walks listeners through a preview of The Whole Mind Webinar series, in which he discusses dual process theory, Systems 1 and 2, relevant cognitive biases, and more. Listen to learn how engaging the whole mind gives communicators our best shot of driving behavior change.
Dates that stand out as being more meaningful—such as the start of a new week or financial quarter, a birthday, or a holiday— signal the start of a new, distinct time period. These “temporal landmarks” make people more motivated to pursue their goals because specific dates make it easier for them to mentally separate their past imperfections and failures from their future self.
Beth Karlin of the See Change Institute shares her findings with Lirio. Listen for a brief description of loss aversion and learn how behavioral science can be applied in real life to behavioral energy programs to influence energy users to build better habits.
Julie O’Brien, Principal and Behavioral Scientist at the Center for Advanced Hindsight at Duke University and Opower alum, shares her findings with Lirio’s Senior Director of Behavioral Science, Greg Stielstra. Listen for a brief description of social proof and learn how behavioral science can be applied in real life to help people make healthier decisions—from vaccinations to dieting and beyond.
Lirio announced today that Patrick Carlton, an account director with over 20 years of experience in the healthcare industry, has joined Lirio.
Machine learning expert Chris Symons, Ph.D., joins Lirio after 15 years of leadership experience at Oak Ridge National Laboratory.