Greg welcomes Lirio’s new Chief Behavioral Officer, Chandra Osborn, Ph.D., MPH to The Behavior Change Podcast. Listen as they discuss Chandra’s background in behavioral science and psychology, her experience working at Vanderbilt University and One Drop, her exciting position at Lirio, and her affinity for pineapples.
Availability Bias is a mental shortcut that leads people to assume that things they can more easily recall are more likely to occur. As a result, people tend to weigh their judgments toward more recent information.
Lirio Sr. Director of Behavioral Science Greg Stielstra walks listeners through a preview of The Whole Mind Webinar series, in which he discusses dual process theory, Systems 1 and 2, relevant cognitive biases, and more. Listen to learn how engaging the whole mind gives communicators our best shot of driving behavior change.
Here we examine the tendency to favor members of one’s own group (“us”) over those in other groups (“them”). Ingroup/outgroup bias, # 8 on Lirio’s list, can have a huge impact on behavior—but will it be the impact you intended?
Beth Karlin of the See Change Institute shares her findings with Lirio. Listen for a brief description of loss aversion and learn how behavioral science can be applied in real life to behavioral energy programs to influence energy users to build better habits.
Omission bias can cause people to make irrational decisions rather than weighing the odds of each outcome. Learn about bias #149 and it’s implications in healthcare and beyond.