Availability Bias is a mental shortcut that leads people to assume that things they can more easily recall are more likely to occur. As a result, people tend to weigh their judgments toward more recent information.
Dates that stand out as being more meaningful—such as the start of a new week or financial quarter, a birthday, or a holiday— signal the start of a new, distinct time period. These “temporal landmarks” make people more motivated to pursue their goals because specific dates make it easier for them to mentally separate their past imperfections and failures from their future self.
Here we examine the tendency to favor members of one’s own group (“us”) over those in other groups (“them”). Ingroup/outgroup bias, # 8 on Lirio’s list, can have a huge impact on behavior—but will it be the impact you intended?
Omission bias can cause people to make irrational decisions rather than weighing the odds of each outcome. Learn about bias #149 and it’s implications in healthcare and beyond.
People often say that past behavior is the greatest predictor of future behavior. But why? It has a lot to do with self-perception. Learn how commitment & consistency bias can help change it for the better.
Did you eat too much this Thanksgiving? You can probably put some of the blame on unit bias, #22 on Lirio’s list. Here’s how it can work for you.
Halloween is not the only time of year most people wear masks. Learn about bias #176: Impostor Syndrome. Have no fear—Lirio is here to help!
Bias #6: Cognitive fluency is the ease with which our brains process information. It may have helped O.J. Simpson walk. It can also help you communicate better.
Bias #24: Loss aversion happens because people would rather avoid a loss than gain an equivalent reward. Here’s how you can use it to help your audience…
In our debut bias brief, we explain how social proof draws its power from uncertainty. See an example of social proof in action and learn some ways you can use it to change behavior.