Improving outcomes through behavior change at scale.
Lirio, The Behavior Change Company, is a behavioral engagement solution that uses machine learning, persona-based messaging, and behavioral science to help organizations motivate the people they serve to achieve better outcomes.
Our IDEAL Engagement Framework™ delivers mass personalization.
2017 Client Experience
- 2% of a Client’s Total Spend
- 28% of Total Available Population
- 1/3 of the Year Duration
Our energy solution generated:
- 60% of Total Program Participation
- 57% of Program Participant Savings
- 49% of Incentives Received
Combining social science insights with a machine learning engine can improve outcomes across a variety of behaviors. While research has shown that small changes in messaging strategy can have a large impact on response across large populations, we also know that every person is different and one size doesn’t always fit all. Lirio’s IDEAL Engagement Framework™ has the ability to both optimize messaging across audiences based on the latest social science and personalize them to the individual based on unique customer data. This marriage of theory + data is novel within the energy and health care sectors and can help leverage individual behavior change to address some of our most pressing social and environmental issues.Beth Karlin