A better world.


A better life.


Do better.

Better engagement. Better behavior. Better outcomes.

Improving outcomes through behavior change at scale.

Lirio, The Behavior Change Company, is a behavioral engagement solution that uses machine learning, behavioral science, and persona-based messaging to help organizations motivate the people they serve to achieve better outcomes.
Industry Solutions
Our behavioral approach and data-driven technology help our clients achieve mission-critical objectives, like meeting state-mandated energy savings goals and improving patient health.


Lirio Energy leverages residential customer personas and commercial customer propensities to deliver the most relevant recommendations to the customer of one (even with hard-to-reach customers). Our use of behavioral science and machine learning helps utilities cut through the noise and drive results in energy savings, program participation, and customer satisfaction.


Lirio Health addresses the unique behavioral barriers and perceptions that influence the actions of healthcare consumers. We use persona-based messaging, data driven predictive modeling, and behavioral science to help healthcare organizations drive sustained behavior change for improved patient health by motivating individuals to adopt healthier habits.
Our IDEAL Engagement Framework™ delivers mass personalization.

Better engagement.
Better behavior.
Better outcomes.

2017 Client Experience


  • 2% of a Client’s Total Spend
  • 28% of Total Available Population
  • 1/3 of the Year Duration

Our energy solution generated:

  • 60% of Total Program Participation
  • 57% of Program Participant Savings
  • 49% of Incentives Received
Combining social science insights with a machine learning engine can improve outcomes across a variety of behaviors. While research has shown that small changes in messaging strategy can have a large impact on response across large populations, we also know that every person is different and one size doesn’t always fit all. Lirio’s IDEAL Engagement Framework™ has the ability to both optimize messaging across audiences based on the latest social science and personalize them to the individual based on unique customer data. This marriage of theory + data is novel within the energy and health care sectors and can help leverage individual behavior change to address some of our most pressing social and environmental issues. Beth Karlin

CEO, See Change Institute